Previous |  Contents | Download the eBook Oh, you wanted answers?! If you came here looking for answers I’m sorry. But I don’t feel too bad about it! You could sign up to Tony Robbins, for example — spend thousands on him — and he wouldn’t give you answers either. What he would do is entertain you, energise you, inspire you, drop a lot of insights on you — then get you to work out your own answers and write them down in a book! So, yeah — I’m sorry if I haven’t given you answers. What I do hope I’ve done is suggest where you To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future.  How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>

Hi, it's Stephen here. For a few weeks now we’ve been in deep discussions about how to navigate the current COVID crisis and, more importantly, support the industry we love so much. So it seems a little ironic that, as part of those discussions, today we’re releasing a book called “Love’s Not Enough”. Ironic because we do  love  our industry, we believe love  drives  our industry, and yet … love's not enough. CLICK HERE TO DOWNLOAD Anyone who’s got close to Queensberry and our family knows that, while we love what we do as craftspeople, To View More >>

There are 10,000,002 ways to create a Queensberry … approximately … but who's counting?! We’re proud of our huge range of materials, colours, cover styles, page types, paper stocks, and embossing and print options. With them you can create something truly unique. But with lots of choice come lots of decisions. It can be like ordering at a fabulous restaurant with a 10-page menu, wishing you could have it all. So we thought we’d use our new sample album to demonstrate how to  simplify your design choices  and create unique "looks" that complement To View More >>

What is "aspect ratio", and why can it be a problem? The aspect ratio of an image is the ratio of its width to its height. Unless the aspect ratio of a print or frame matches that of the camera image from which it is made, the original image will need to be cropped. What to do When shooting, bear in mind the finished print that you want to sell. If you frame the subject tightly (with important content out to the edges of the image) you won't be able to crop — you'll need to order prints with the same aspect ratio as the camera. Since most digital camerals have an To View More >>

Albums are a blank canvas on which to express your personal style and taste, and we love seeing the variety that comes through the Bindery. This week's album caught our attention with its brightly coloured graffiti backgrounds and interesting design. When we asked Daniel if we could feature it, he shared with us the humorous, heartwarming story of how the couple first met – as told by them, from both sides. Talk about a meet-cute! It reminded us of something important — "It's not about the album, it's about the photography." … But dig deeper and it's To View More >>

Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that software To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>